Risk Communication

Risk Communication

Projecting Confidence

Risk Sciences International understands the value of communicating risk with confidence and authority. Risk communication involves understanding the perspective, concerns, and values of the intended audience, and then presenting the right information to project confidence and ensure understanding.

In particular, this involves:

  • distilling a complex risk assessment into an actionable decision;
  • providing an accurate understanding of a technology for specific target audience; or
  • promoting risk comprehension and appropriate protective behaviour in an emergency or public health situation.